The points of enguagement that have been created are very organic. The experience is designed to be very modular so that from both the Company's side & the Users point of View. After exploring many travel sites, and seeing what was done well to inform, enguage, and guide...I knew that it was important not to overwhelm the user with too much information at once. However, I found that planning a vacation should be in the hands of the people that are actually going to experience it. I wanted to make sure that the user could make the Adventure, truly theirs.
Social elements were very important to the Company, and i knew that i wanted to combine the functionality of spreading the word & the consumers desire to share how they feel, taking into consideration which elements of a sensory experience can enhance a story.